Sure Business has secured Premier Partner status with VMware through Broadcom.
The partnership enables Sure Business to sell VMware software licences and offer expert advice on streamlining hybrid cloud environments.
Last year, Broadcom acquired VMware and revamped its partnership programme.
Following this, Sure Business was elevated to the top tier. This enables the company to offer the necessary software licenses to clients but also offers expert guidance on optimising VMware solutions.
Paul Acton, Chief Business Officer at Sure Business, said: “We’ve always enjoyed a close relationship with the team at VMware and are proud to become a Premier Tier Partner.
“We’re confident this will further strengthen our ability to deliver customers’ exceptional private, hybrid, and multi-Cloud experiences.
“Cloud-based infrastructure and applications are becoming increasingly important to businesses of all sizes as they allow organisations to scale their business, maintain flexibility and focus their efforts on business operations.
“Our relationship with VMware is vital to us offering the latest and best technology available in the market.
“Our client base spans from local and international financial services companies to legal firms; Big Four accountancy firms to crypto currency gateway providers; and some of the top gaming companies in the industry all the way to small businesses.
“We understand the importance and versatility of secure Cloud services so that these organisations can run their business-critical workloads.”