Despite one of the wettest and more challenging planting seasons on record, Jersey Royal potatoes recently hit shelves in M&S stores across the UK and in the island as the retailer continues to grow its relationship with the Le Maistre family.
Led by sixth-generation farmer Philip Le Maistre, who works alongside his son Philip Jnr and brother Peter, the family has been farming in Jersey since 1841.
“The arrival of Jersey Royals in our stores is always a highlight for us, signalling that spring and the very best of British produce season is here
Harry Wilder, Senior Agronomist at M&S
Philip Le Maistre Jnr said that the trio had “never seen a planting season with such continuous rain”.
“We’ve taken great care, planting more by hand and using the same traditional methods my great-grandfather did, to ensure the potatoes get the best possible start,” he explained.
“Our team works incredibly hard to deliver the very best taste, and we’re proud that families across the UK will be able to enjoy a product that is as fresh as it can possibly be.”
The Le Maistre family is one of eight Select Farmers M&S is working with across Jersey this season, spanning 2,500 fields.
Harry Wilder, a senior agronomist for the retailer, said that the arrival of Jersey Royals in its stores was “always a highlight”.
“Our relationship with our growers is what makes this possible and the Le Maistre family’s passion and expertise, passed down through generations, is remarkable,” he added.
“Their hard work means we can be the first to bring these delicious, seasonal potatoes to our customers.”