Estera wins at major brand management awards

Tuesday 20 June 2017

Estera has won three prizes for its brand management at a major industry awards ceremony.

The provider of offshore fiduciary and administration services won ‘Best Marketing and Business Development Team’, ‘Best Rebranding Campaign’ and ‘Brand of the Year’ accolades at the Citywealth Brand Management and Reputation Awards in London.

The Estera brand was launched in April 2016 following the management buyout of Appleby Fiduciary Business from the Appleby Group in December 2015.

The Citywealth awards recognise the best examples of work by marketing teams that support business development and manage company reputation. An independent judging panel comprised of five senior level managers from prominent financial firms chose the winners.

Farah Ballands, Chief Executive Officer of Estera, said: "We are delighted that the sterling work carried out by our dedicated marketing team in launching and so successfully establishing the Estera brand has been recognised. Receiving gold standard awards in the “Best Marketing and Business Development Team” and “Best Rebranding Campaign” categories is a real testament to the creativity and implementation expertise that was so effective during our move to the Estera identity.

"Thanks to the exceptional efforts of the team, Estera is now firmly established as a leading player and instantly recognised brand in the industry. Everyone involved should be proud of what they have achieved."

Pic caption: Left to Right: Michelle Jeanne (Senior Marketing Executive at Estera), Chris Turner (Comedian and awards host) and Leanne Harker (Head of Marketing at Estera)