Jersey Dairy's export business more than quadrupled in five years

Wednesday 13 June 2018

Jersey Dairy has seen its export business grow from 7% to 30% of turnover in the last five years.

Developing export markets is a strategic objective for Jersey Dairy and they say it is fundamentally important to the viability of the dairy industry.

Bob Jones, Head of Marketing and Exports at Jersey Dairy explained: “Jersey Dairy has been very successful in the export arena over the last five years, with export business growing from 7% to 30% of turnover. We have established strong retail partnerships in the Far East and this year began business in the Middle East.

"We want to widen our customer base and in Liverpool I will be meeting buyers from India, Thailand, Turkey and Mexico, amongst others. Our export marketing will continue to focus on and emphasise the quality and premium nature of products made from milk from our pedigree herds here on the island and we know that the provenance, purity and traceability of our products really appeal in overseas markets."

Following success in HK @JsyDairy milk launched in Taiwan this Summer! Snap sent in by customer showing our milk in a Taiwanese store! pic.twitter.com/E0OHnhAtai

— Jersey Dairy (@JsyDairy) October 6, 2016

As such, Jersey Dairy will be taking part in the 2018 International Business Festival, one of the biggest of its kinds, in Liverpool this week. The event is designed to boost British exports and will attract 150 delegates from over 90 countries.

Jersey Dairy will be featured in a number of Meet the Buyer sessions, organised by the Food and Drink Exporters Association, where international buyers meet with prominent producers from the UK food and drink industries.

Mr Jones added: “We know that dairy farming in Jersey has a positive impact on our countryside, important for our farmers and everyone who enjoys it as a place of beauty, recreation and culture. It is also important to help maintain local food supply and security that we keep Jersey farming."