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With Wimbledon and National Picnic Week around the corner, Alliance is now stocking a smaller size of wine bottle. The 50 cl bottle was recently launched by Tesco in the UK and has been extremely successful.
These new 50 cl bottles are designed to appeal to those of us who still want to enjoy relaxing with a glass of wine or two over a mid-week meal but don’t necessarily want to open a full-size bottle. It’s an ideal size for picnic hampers and barbecues, providing quality and value for money.
Alliance Trading Manager Gareth Bowen said: “We are currently seeing an increase in the number of shoppers wanting to enjoy a smaller amount of wine for health reasons or a mid-week treat without having to purchase and potentially waste a full-size bottle.
“With summer upon us and Wimbledon and the World Cup tantalisingly close, these bottles let us share a glass or two of our favourite types of wine in a more manageable way and have been really well received by customers”.
The new range includes a New Zealand Sauvignon Blanc and a Rioja Reserva, all of which are available in Alliance’s Sand Street store.
