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With aspirations to embark on the next phase of organic growth, BoisBois and Bond Trust have undertaken a thorough audit of their current offering, working practices and market position.
Casting the spotlight inwards, the businesses have reviewed their services offerings. Interviews with clients, intermediaries and all staff were carried out, as well as an evaluation of competitor propositions and market developments.
Daniel Young, Partner and Director at BoisBois and Bond Trust commented, "What has become apparent to us over the years, is that incremental developments within the businesses as well as changes in the market place have resulted in a gap developing between how we presented ourselves and how we are perceived, and that the way in which we approached the market could easily be refined for shared wins between ourselves and our clients".
The output of the audit has led to a redefining of the firms' offering to something better suited to who they really are, and has allowed the focussing of efforts accordingly. In carrying out the exploration there has been a streamlining of work processes to provide greater value to clients.
Simon Young, Partner and Director at BoisBois and Bond Trust added, "We have always aspired to a family approach to working with our clients and understanding their needs. The review found that this was very much valued and so the challenge for us was how consistently to provide this hands-on, friendly, solution-centric approach whilst still being able to scale our offering".
Following the strategic refinements, all elements of the brand, from employee and client experiences through to marketing materials, are being developed to best reflect the firms' true identities. The most publicly noticeable of these touchpoints would be that of the new website offerings. "We're proud of our new look and feel. It accurately captures the essence of the businesses and will inspire confidence with our audiences", said Daniel Young, "we're confident that we are now firmly set for a new period of exciting growth".
