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Following the success of Charlie Carrot, Bobby Broccoli, Grace Garlic and the rest of the Goodness Gang, The Channel Islands Co-operative Society is launching a new initiative aimed at educating children about the importance of healthy eating.
The Society’s ‘Grow your own Goodness Gang Garden’, which launches on 13th March, will give islanders the opportunity to grow their own produce. It follows last year’s successful Goodness Gang initiative which saw thousands of stuffed toys in the shapes of fruit and vegetables being collected across the Channel Islands.
‘The Goodness Gang teddies were so popular and the feedback we had from islanders was that it had encouraged youngsters to view fruit and vegetables differently. We wanted to build on that because as a community retailer, it’s vitally important that we help spread the healthy eating message,’ said Mark Cox, Chief Operating Officer for The Channel Islands Co-operative Society.
‘The Goodness Gang Garden will be an interactive approach to educating children and their families about the importance of healthy eating and how easy and fun it is to grow your own herbs and vegetables. We’re sure customers will welcome back the Goodness Gang and we’re looking forward to seeing lots of pictures of healthy plants and delicious meals using the freshest possible ingredients.’
There are 20 different seed pots available including spinach, cherry tomatoes, cress, cucumber, basil, dill and thyme. The pots aren’t labelled to encourage people to try something different. Customers will be given a seed pot for every £15 they spend in any Grand Marché, Locale or En Route store excluding fuel, travel, Post Office and cashback. A collector’s tray and an information booklet will be available to purchase.
The Society will also be offering seed pots, trays and information booklets to every primary school in the Channel Islands as well as vouchers for pupils to receive a free seed pot.
‘Growing something from a seed is enormously satisfying and we want as many children as possible to experience that and have the chance to try a vegetable or herb that they may not have tasted before. We hope that every primary school in the Channel Islands will want to get involved as we recognise the important part they play in teaching youngsters about healthy eating,’ said Mr Cox.
