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In support of Headway’s Brain Injury Awareness Week, Intertrust is donating cycle helmets to local primary schools in Jersey.
Brain Injury Awareness Week, which runs from 17 to 22 June, is an annual event created by the charity to raise awareness of acquired brain injuries and promote the support offered to sufferers locally.
The cycle helmets will each have an information tag with a brief message on cycle safety and how to wear a cycle helmet.
Intertrust is also funding the printing of colouring books that will be donated to every school who wears a wacky hat on Hats for Headway Day (21 June), which will raise money for Headway. The colouring books feature children wearing helmets to keep their heads safe during various activities. Schools will then submit their pupils’ best colouring to be in with the chance to win an iPad for the school and a ‘design your own hoodie’, from local print studio Lab-6, for the winning child.
The helmets will be delivered by Headway Jersey to local schools as part of a series of educational Brainsense awareness talks provided by Mark Harris, education officer at Headway Jersey. The talks will teach children how to protect their heads through the use of cycle helmets and the impact that concussion has.
Brainsense brochures, kindly donated by PwC, will be given to every primary school pupil in Jersey during the talks. The brochures contain informative tips and advice on how to protect your head and brain. The children will be encouraged to pass on what they have learnt to family members.
Bryce Alford, fundraising and event manager at Headway Jersey, said: “We’re grateful for Intertrust’s continued support. As it's now law for children 13 and under to wear a helmet, we're pleased to be able to keep delivering the message of how important it is for children to wear helmets when cycling. Without a helmet the risk of an acquired brain injury in a road accident increases dramatically. It’s also vital to always be aware of what is happening around you and to know your highway code.”
Helene Senior, head of corporate social responsibility at Intertrust, said: “Headway Jersey do an incredible job in supporting the community who are affected by acquired brain injuries. To be asked by the charity to help promote this awareness each year is a privilege.”
Chris van den Berg, director and head of corporate social responsibility at PwC in Jersey, said: “Safety on the roads is key not just for adults but foryoung children too. We're therefore delighted to have been asked to support Headway in educating children on this vital matter. We hope the brochures will highlightto them theimportance of protecting their heads and that they spread the message to their friends and family too. Hopefully togetherwe can encourage cyclists of all ages to wear helmets and be ambassadors for road safety".
Intertrust’s association with Headway began in 2017 when it donated 400 helmets to schoolchildren and the general public across the Channel Islands. Last year the firm donated a further 31 helmets, one to each primary school in Jersey.
