Visit Jersey appoints Switch as digital marketing partner

Following a competitive tender process, which saw a number of leading national and local digital agencies tender for the account, Switch are delighted to have been named Visit Jersey’s digital marketing partner.

Working closely with Visit Jersey’s progressive marketing team, Switch will be delivering Visit Jersey’s ‘always on’ activity to the UK. This will involve the management and coordination of Visit Jersey’s Search Engine Optimisation (SEO) strategy and Pay-Per-Click (PPC) advertising campaigns. Switch will also be supporting the Visit Jersey team to nurture, engage and convert prospective visitors across e-mail and social media channels.

Damon Eastwood, Managing Director of Switch Digital said, “This is a fantastic result for Switch in an increasingly competitive marketplace, both locally and nationally. Switch has worked hard over the last three years to become the leading digital marketing agency on the Island and this win bears true testament to the team’s hard work and commitment.”

Commenting on the appointment, Adam Caerlewy-Smith, Head of Marketing at Visit Jersey said, “From the outset, Switch immediately impressed myself and the team with their understanding of our digital vision, their technical digital marketing capabilities and their proven track record in delivering results for a number of our strategic partners operating in Jersey’s travel and hospitality sectors.”

Discussing the Switch team’s extensive knowledge and skill set Nathan Nicholls, Digital Marketing Director of Switch Digital, added, “Our experience in the local hospitality and travel sector, combined with our technical digital marketing expertise means we are well placed to drive Visit Jersey’s UK digital strategy. We are excited to start working with the Visit Jersey team and to showcase our capable, local digital skillset.”

Delighted with the news that a local digital agency had been awarded this high profile account Tony Moretta, CEO of Digital Jersey, said, “It’s great to see recognition that Jersey’s digital sector can compete with the best off island companies and we look forward to seeing more examples of local technology procurement in the future.”