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Digital Marketing /E-Commerce Growth Manager

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About Jersey Hemp
Jersey Hemp are Jersey based multifaceted company operating in the health and wellness area. The business has four main areas of focus, a consumer division, seed cultivation division, a health and wellness and specialist divisions. Jersey Hemp is the only Hemp producer in the British Isles to be granted a License to extract and produce CBD. Due to this Jersey Hemp is truly unique in being the first of its kind in being able to manage the full CBD production process from cultivation through to extraction & bottling. Our seed division specialises in developing new fully organic cultivars and have submitted the first new variety of Hemp in the British Isles. We are an industry leader in the cannabis industry and recognised nationally as experts in our field.
About the Role
You will be tasked with working closely with the Senior Management of Jersey Hemp to accelerate sales via our online channels (our own WooCommerce website Amazon Vendor Account and any other 3rd party channels and marketplaces that are suitable). The team around you are some of the leaders in Hemp Cultivation and Cannabinoid extraction and can really support your efforts in storytelling for the brand. General marketing experience is an essential because growing our sales necessarily means growing our brand awareness, and you will also take ownership of developing our brand awareness online. Many conventional digital channels for customer acquisition are blocked by site policies – paid Google, almost all paid Social, so lateral thinking is a must. This is no ordinary E-Marketing role!
We are looking for candidates who really understand customer journeys, how to scale the awareness of Jersey Hemp and drive sales. This is a strategic role that comes with a high degree of autonomy and budget management. Responsibilities ·
Strategy – Map the consumer journey to consumer touchpoints across all channels ·
Analytical – measure what is working and what is not and act decisively to focus budget on efficiency & ROI ·         Execution – understand the online and offline marketing mix and be able to implement best in class campaigns (alongside creative partners), continuously appraise media for new opportunities, oversee content creation in-line with SEO goals, and drive online brand awareness campaigns (for example via media placement, influencer management, niche-interest blogs, appropriate affiliates) ·
Stakeholder Management – report accurately and regularly to senior management and board level on results, learnings, and next steps ·
Data Driven Optimisation – manage CRO and experimentation across our ecommerce website
For full details and requirements please visit   https://jersey-hemp.com/vacancies/ecommerce-growth-manager/