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New ad partnership to get tourists sailing in

New ad partnership to get tourists sailing in

Tuesday 14 January 2014

New ad partnership to get tourists sailing in


Condor Ferries is working with Jersey Tourism to attract visitors from the UK.

Condor Ferries - who carry more than one million passengers per year - has created a new ten-second TV commercial which will be shown in the same advertising break as the Jersey Tourism ad. It highlights the advantages of bringing your car with you to the Island.

The campaign can be seen from today until 27th January in the same breaks as the Jersey Tourism TV ads across ITV London, Meridian, WestCountry, HTV West, and Central South and Channel 4 South regions. They'll run again in mid-March.

Sales and Marketing Director at Condor Ferries Alicia Andrews said: “We are committed to promoting Jersey’s visitor economy and work closely with Jersey Tourism to promote the Island. Our goal is to compliment the Jersey Tourism ad which highlights the beauty and attractions of the Island. Importantly, the offers being promoted are also available on an equal footing to Islanders wishing to travel on all our routes – to England, France and Guernsey.”

For bookings made before 14 February, the company is promoting a "Kids Go Free" offer with Under 16's travelling free with at least one paying adult travelling in the car. There is also up to 20% off fares.

Jersey's Director of Tourism and Marketing David De Carteret said: “We’re delighted that Condor Ferries is working with us to promote travel to Jersey.  Every year, hundreds of thousands of people choose to travel by ferry to Jersey and Condor’s addition to our advertising campaign really helps promote the ease with which you can get here.”

In 1987 Condor Ferries launched the first service linking the Channel Islands with the UK and since then Condor Ferries has operated a year-round service connecting the UK through Poole, Weymouth and Portsmouth, the Channel Islands through Guernsey and Jersey and the ports of St Malo and Cherbourg in France.

Condor Ferries operates Condor Vitesse, Condor Express, and Condor Rapide fast cat ferries. In 1999 Commodore Clipper, a conventional car, passenger and freight carrying vessel was introduced to the fleet to offer an all weather, year round service.

The advert is online at: http://www.youtube.com/watch?v=5YFM2mujFUY

 

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