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Local cycling campaign outranks UK

Local cycling campaign outranks UK

Sunday 09 April 2023

Local cycling campaign outranks UK

Sunday 09 April 2023

Jersey achieved better statistics than anywhere in the UK participating in the 'Love to Ride' campaign last month, with an “incredible” 960 islanders logging 66,643 miles on their bikes.

The campaign encourages people to ride their bikes — participants log their cycling trips and can take part in events such as workshops.

It was the island’s first time running the Love to Ride event during which participants logged 9,288 trips on their bicycles, totalling 66,643 miles. 

Jane Burns, Sustainability and Climate Change Engagement Manager, said: “We are so pleased with how islanders got involved despite some rainy miserable weather. I’m especially pleased that nearly half of those who signed up categorised themselves as new or occasional to cycling. 

“We could see from the rides logged that over a third were logged as transport to or from work — this is great, it’s so important that we all take steps to reduce our impact on the environment, so replacing the car with cycling is a great way to do this.” 

421 participants said that they were new to riding or occasional cyclists. 

Will Caiger, Head of Projects at Love to Ride UK, said: “Jersey was the biggest success of our spring campaign in the UK. Getting over 900 riders to take part in just five weeks is incredible.

“Jersey went 'bananas' with their amazing marketing around the island and the results speak for themselves. We're delighted that the island community got behind Love to Ride at a time of the year that is not always popular for first-time riders.” 

To rank regions, the Love to Ride campaign looks at the number of new sign-ups, rides logged, miles travelled, as well as engagement in Love to Ride’s community section. 

The 'Ride into Spring' challenge, which was held in March, was one of four challenges this year — the next will be held in May. People can sign up here.

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