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Fundraisers go the extra mile for Mel

Fundraisers go the extra mile for Mel

Saturday 18 November 2023

Fundraisers go the extra mile for Mel

Saturday 18 November 2023


More than £7,000 has been raised by colleagues, friends and relatives of a Jersey mum recovering from cancer.

The Miles for Mel initiative took place this summer to raise funds for Mel Tidy, who works in business development for All Island Media, parent company of Bailiwick Express and the Jersey Evening Post.

Mel (38) was diagnosed with colon cancer in August 2022 and has subsequently been undergoing treatment, with colleagues setting up the fundraiser to help with the extra costs incurred over the past 15 months.

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Pictured: Mel Tidy is now back at work after going through cancer treatment over the past 15 months.

Participants were asked to log their miles online and seek donations, with an eventual total in excess of 5,000 miles being racked up.

This included evening strolls around the block at home, lunchtime swims, energetic runs in a range of holiday donations and even a parachute jump.

Victoria Pearce, Head of Production at All Island Media and organiser of the 'Miles for Mel' challenge, thanked everyone who had been involved.

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Pictured: All Island Media staff members Victoria and Richard Pearce got their whole family involved in clocking as many miles as possible.

She said: "Over the last few months, staff from AIM, along with Mel's family and friends, have clocked up an impressive 5,000 miles in numerous locations, including: Jersey, Birmingham, Warwickshire, Southport, London, West Midlands, Seaford, Derbyshire, Stratford-upon-Avon, Weston-Super-Mare, Oxford, Liverpool, Worcester and some even in the US such as Washington, Sarasota Springs New York, Williamsburg Virginia, Albany New York and then Poland, Cyprus and Mallorca too!

"We also had someone mad enough to jump out of a plane for Mel! (with a parachute!)."

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Pictured: Mel's friend Jo Ferbrache raised additional money by taking on a skydiving challenge. 

Victoria added: "We are OVER THE MOON to have Mel back in the office. It's so good to see her face every day!

"To echo Mel's words: Cheers to new beginnings and a brighter future.

"We love you Mel. You are a legend."

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Pictured: James Filleul, CEO of All Island Media, racked up some miles whilst on holiday in America. 

James Filleul, CEO of All Island Media, confirmed the final total of £7,756 and paid tribute to the efforts of all those involved.

He said: “Colleagues and others we spoke to were really keen to do something practical to help Mel and her family.

"It’s been great to see her back at work and to be able to pass over the money we’ve raised.”

DONATE...

You can visit the Miles for Mel crowdfunding page and donate here.

Find out more about Mel's story here.

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