Genuine Jersey is the real thing!

Thursday 19 March 2015

Almost a third of Islanders say that the Genuine Jersey logo makes them more likely to buy a product, according to a survey completed for the local producer’s association.

Genuine Jersey commissioned an independent survey to test consumer trends, and the results show that 62% of members say that the logo has increased or significantly increased sales, while 32% of residents said it made them more likely to buy the product – a figure that has risen from 23% in 2010.

The news follows last week’s story about a new grower’s co-operative that is being planned to fill the void left by the news that AmalGrow are to stop trading in July with the loss of up to 49 jobs. The company, which was brought by major operator Albert Bartlett in January 2013, has been supplying supermarkets and retailers since 1976 but they announced last month that they had been making a loss for two years and were planning to stop trading.

Genuine Jersey has 178 members – a figure which has almost doubled in the last five years – covering anything from vegetables and meat to textiles and jewellery.

Genuine Jersey Chief Executive John Garton said that the research was encouraging news.

He said: “The survey provides clear evidence that consumers in Jersey are engaged and more and more Islanders are thinking before they buy.

“Choosing Genuine Jersey is better for everyone  – taxes are paid in the Island, materials are bought locally, it creates jobs, it protects our countryside and it supports our manufacturing, creative, hospitality and agricultural industries.”