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Keith Bruce is more than just a chicken - he's the outspoken media mogul and star of the Acorn Reuse Centre.
With his permanently surprised face, he egg-citedly shares information about the Trinity-based shop, which opened in September, on social media.
Keith is proud as a peacock to be the face of Acorn Reuse, which is part of the Jersey Employment Trust. The charity set up Reuse as a Social Enterprise to help provide employment and training for people with a disability or long-term health condition.
The business does its bit for the environment by reducing the amount of waste that is burnt, or goes to landfill. It also provide goods for low-income families and generates an income for the charity, which is then reinvested to create more jobs and training opportunities.
Although he works around the cluck promoting all things Acorn Reuse, Keith took some time with Express to lay the few things he would change about the island...
I’ve been crowing on about this for years - Jersey needs to up its game with regards to the environment.
Pictured: La Collette Household Reuse and Recycling Centre reopened last year in January.
The RRB, I mean TTS, oh sorry DFI, no hold on, I mean GHE have done a fantastic job of the La Collette Household Reuse and Recycling area and it’s now so easy to use and well laid out, even a headless chicken could use it! But come on Jersey let’s try and reduce our waste in the first place eh.
My Mum (I’m one of 623) is being forced to undertake more and more activities online, which is great, 'cause things move on...
Pictured: Keith would like to see his mum get some help to browse his many selfies.
But I’m spitting feathers that in this day and age a simple tablet can’t be provided to help some of the “non layers” get online and keep up to speed with everything that is happening in the island and the world but especially to admire me on Facebook!
Now I can fly about 25 yards but I’ve seen these electric cars and think they are brilliant and could be the way to go and their use should definitely be moved up the pecking order. They are perfect for a small island like Jersey, we could lead the world with the lowest car emissions in the world. It’s a no brainer, I’ve been running in circles for days with excitement.
Pictured: Electric cars? A no-brainer.
Oh what do you mean the car companies won’t be happy cause they won’t make as much money, and you say the government will be upset if they lose all the fuel tax, hang on, you say the parish won’t want to supply more cheap parking places and electric charging points!! But it’s good for the environment!
I can’t fly all the way to France, too far. So can we have a bridge? With Eggxit, we could keep close ties with Europe and it would be chicken feed to pop over for a bit of shopping.
Pictured: A bridge to France? Now there's an egg-cellent idea!
Even if the pound crashes, we could export all our guano and with the additions of a few tidal turbines we would have enough electricity for our new electric cars. I know the French love our Jersey money but it could be improved if we replaced the replaced the queen with a chicken. Just saying.
I’m a fit bird because Jersey has some great sport facilities and brilliant sports clubs. You can do just about any sport in Jersey and we peck well above our weight in most of them! But let’s see Jersey Sport move up the pecking order in people’s minds. It’s great for health and wellbeing, fantastic socially and for the young chicks it gives them an interest and hobby, often for life.
Pictured: When supporting local clubs and facilities, skateboarding shouldn't be overlooked says Keith.
We should all have an interest in supporting our local clubs and the facilities they are operating from, and yes I include skateboarding here. What chicken can’t hang ten! There’s a bigger picture here, if you stick your head out of your coop.
The views expressed in this article are those of the author and not of Bailiwick Express.
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