Shoppers are being urged to stay on the left and keep their masks on while passing through town as it reopens today.
Non-essential retail has been closed since Christmas Eve, when the sector was closed down to bring down the number of covid infections in Jersey.
Non-essential retail was originally due to reopen last Wednesday, but was postponed after a cluster of cases was identified in the supply chain.
In advance of today's reopening, a number of new covid safety measures were put in place, including:
Pictured: Islanders are being urged to treat town as a 'mask zone' and wear their masks when moving between shops - not just inside them.
A safe opening checklist was also created for retailers, advising stores that staff should not come to work if they have any symptoms and that they should be screened for covid regularly.
Retailers are also being advised to ensure their premises are well-ventilated, that they regularly clean touch points and shared equipment and that they limit the number of customers in order to ensure two metres between them.
A 'Covid Support Team' made up of 15 members of the Contact Tracing Team has also been established to visit retailers and offer advice.
Pictured: Businesses are being reminded to ventilate their shops and make sure that any artificial ventilation is working properly.
Police will also be making extra patrols around St. Helier.
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