Snapchat tops social media chart for festival goers

Sunday 11 September 2016

You might think that festival goers would be busy watching the bands - but new statistics released by JT after this year's Jersey Live festival show that it was actually their thumbs doing the tapping, rather than their feet.

Thousands of music lovers enjoyed a star-studded lineup last weekend with headline performances from Richard Ashcroft, Madness, Disclosure and Sigma.

JT sponsored the event, and according to their stats,  Snapchat, rather than Twitter or Facebook was the no. 1 social media platform used by festival-goers. On the 27 Wi-Fi hotspots, 3,087 unique devices connected, with 867 GB of data transferred – equivalent to downloading 1,156 CD’s.

Apart from those using the free Wi-FI, there were 169 GB of 4G data used over the weekend – equivalent to 68,962 minutes of browsing the internet or 86,203 minutes of streaming music.

And some people still preferred 'old' technology - JT reports that  45,418 voice calls were made from the venue on its mobile network.

Tamara O’Brien, Head of Marketing for JT, said: “These stats tell the real story behind Jersey Live where thousands of people gathered in one place, for the CI’s biggest music event and turned to social media to share their experiences in real-time and get the most from the technology we provided. There are big numbers here and we’re proud to have supported the demand for so much data over the weekend. 

“The mobile data used on Saturday alone was the equivalent of 53,000 MP3 files, showing just how much festival-goers enjoyed sharing their photos and videos on their social channels using our fastest 4G network. Many of them also took advantage of our recent network upgrade providing up to 30% faster 4G speeds on the latest handsets. Interestingly Snapchat has now overtaken other platforms allowing people to share videos and images instantly, which will continue to drive demand for seamless data services like those we provided this weekend.  Once again Jersey Live attracted record numbers and it was great to ensure everyone could stay connected throughout, as well as our role in supporting the local music talent which got a chance to play through the Battle of the Bands competition we supported.”