You're fired! Jersey set to feature in new season of 'The Apprentice'

Saturday 20 January 2024

Jersey is set to feature in the new season of the popular BBC show The Apprentice as the location for the "discount buying task".

Returning on 1 February for its 18th series, the award-winning business show fronted by Lord Alan Sugar is one of BBC's most-viewed programmes and is watched by millions.

Over the series, 18 hopeful business candidates will battle it out to win Lord Sugar's £250,000 investment and mentorship.

According to the BBC, contestants still remaining in the show after several episodes will "hop over the channel to Jersey for the classic discount buying task".

This will comes after episodes filmed in the Scottish Highlands for the corporate hospitality challenge, and a trip to Budapest for a tourism challenge.

The Apprentice is a co-production with Naked (a Fremantle label) and MGM Alternative UK and is available to watch on BBC One and stream on BBC iPlayer.

Pictured top: The Apprentice is fronted by business tycoon Lord Sugar alongside his trusted advisors Baroness Karren Brady and Tim Campbell MBE. (BBC/Naked/Ray Burmiston)