The Health Improvement Commission is also backing the campaign and believes children especially could consider milk as an alternative to commercially produced sugary isotonic drinks.
Alex Kosmas, Community Nutritionist at the Health Improvement Commission explained the potential of milk as a good sports drink: “Milk is a good source of proteins, amino acids, vitamins and minerals.”
Pictured: Many local sports stars have become ambassadors for the Dairy in promoting the health benefits of Guernsey milk.
“It contains carbohydrates in amounts similar to many commercially available sports drinks and has naturally high concentrations of electrolytes which are lost through sweating during exercise. The high concentrations of these electrolytes aid fluid recovery following exercise.”
Alex Tielles, Quality and Compliance Manager at Guernsey Dairy said: “Milk has all the properties of a natural isotonic drink. The added benefit is that it’s travelled very few food miles and is 100% natural with no artificial additives.”
Commonwealth Games swimmer and island backstroke record holder, Tatiana Tostevin, described how local milk helps with her training: “As a competitive swimmer milk is an important part of my diet whether it’s on my cereal or a glass before bed.
“It’s a brilliant sports drink as it also contains casein and whey which are two important proteins for rebuilding muscles. Making it perfect after swim training.”
The Guernsey Dairy will be visiting sporting events and clubs over the coming months to promote the campaign and distribute its ‘Raise a Glass’ cups to those looking to enjoy the benefits of Guernsey milk.
We delve into the benefits during our latest Bailiwick Express podcast ONLINE.