A growing number of islanders are choosing whole milk over lower-fat alternatives, according to new figures that highlight a shift in consumer habits.
Data shared with Express by Jersey Dairy shows that sales of whole milk have risen by an average of 20% each year over the past five years.
The increase reflects a broader trend seen in the UK, where consumers are increasingly favouring minimally processed foods and drinks.
Health concerns appear to be a key driver behind the change. Research has linked highly processed diets to a greater risk of obesity, diabetes and certain cancers, prompting many people to reconsider their everyday food choices.
Jersey Dairy managing director Eamon Fenlon said the appeal of whole milk goes beyond its natural credentials.
“Jersey Dairy’s whole milk is a highly nutritious drink that is delicious and a great source of protein and calcium,” he explained.
“All of Jersey Dairy’s milks have high levels of A2 type of beta-casein protein, making it easier to digest by those with lactose sensitivity.”
Demand for full-cream milk has also risen sharply in neighbouring Guernsey, with Guernsey Dairy reporting a 30% increase in sales of full-cream milk since 2019.
At the same time, lower-fat options are declining in popularity. Sales of skimmed milk in the smaller island have fallen by 23% over the same period.
Guernsey Dairy operations director Andrew Tabel said the shift mirrors wider UK trends and is particularly noticeable among younger consumers.
“Many people now recognise that a sensible consumption of natural dairy fats can form part of a balanced diet,” he said.