A viral TikTok trend has seen young audience members across the world attending the film in smart attire, labelling themselves ‘gentleminions’. At first, the cinema acknowledged this trend and granted permission, but they have since revised that position.
The cinema has been “forced” to place staff in theatres to oversee the audience, and some incidents over the weekend resulted in calls to Police.
Pictured: A Facebook post about the incidents from the cinema.
The Mallard initially asked on Sunday for attendees to be respectful of others during screenings as some groups were “behaving in ways that are disturbing the experience for other viewers and families with younger children”.
A few hours later, the cinema suspended ticket sales for the film, citing on-going incidents.
The Mallard apologised for inconvenience and said: “We are a family friendly venue first and foremost, and feel this step is necessary to avoid further incidents.”
Today, the cinema announced the resumption of screenings with conditions.
“We deeply regret how difficult it may currently be for families and young children to plan to come and book for this film,” it announced.