More than £215,000 was spent on Vote.je activities around this year’s election – including over £54,000 on hustings, almost £33,000 on manifesto booklets and nearly £15,000 on outdoor advertising.
Figures released under the Freedom of Information Law today revealed that total 2026 election expenditure listed for Vote.je – dubbed “the official guide to voting and standing for election to the States Assembly” – came to £215,321.
Hustings racked up the largest single expense at £54,305 for filming, venues and moderators.
A further £32,959 was spent printing and distributing manifesto booklets, while the two A4 leaflets sent to every residential address in February and March cost £20,846.
The Vote.je website itself accounted for £15,311, while £14,753 was spent on outdoor advertising – including the Norman’s countdown clock, adverts on buses and at the bus station, and Jersey Post van wraps.
Traditional media advertising cost a further £14,595. Staffing-related expenditure included £11,947 for a graphic designer brought in as backfill and £11,193 for temporary support from a digital communications manager during the election period.
The States Greffe said the overall figures included spending to tell Islanders about the introduction of Automatic Voter Registration, which came from that project’s budget, as well as backfill required because of staff absences.
Meanwhile, the Candidate Fayre cost £7,669 and £6,850 was spent on social-media advertising.
Other spending included £8,127 on posters, stickers, roadside and pull-up banners, feather flags, polling-station signage and floor stickers.
Accessibility audits and guides for Vote.je cost £3,000, as did research, while email newsletters cost £2,215 and translations £1,943.
The Greffe also spent £1,132 on merchandise, £889 on branded clothing for staff and £488 on podcast production.
Google advertising cost £227, while a freelance video editor was paid £980 for candidate videos.
There were no additional operating costs associated specifically with school visits. According to the response, the only related costs were staff time, merchandise including highlighter pens, staff uniforms, and personal car use costs reimbursed per mile.
Mileage reimbursements for personal cars across education and outreach activities totalled £528.
