They say dealing with drunkenness is a big drain on their resources and they plan to raise awareness of its effects through a social media campaign this week.

Sgt Leo Sheridan said: “Dealing with the consequences of irresponsible drinking in the town centre on Friday and Saturday nights is a significant draw on police resources.

“If people drank responsibly these resources could be invested in other policing priorities and the community would benefit.”

Officers are supporting a national alcohol awareness campaign being run this week by the Association of Chief Police Officers. They hope their messages about the impact of domestic violence, drink driving and the dangers of pre-loading on drink will hit home.

Sgt Sheridan said: “Excessive drinking is a community-wide issue but this focus week gives us the chance to talk about it and hopefully get people talking and looking more closely at the problem.”