Having hit the roads on Tuesday, the campaign artwork-covered vehicle has now had five days to help spread the message to local investors that high risk doesn’t always mean high reward.
JFSC’s Island-wide awareness initiative follows a step-up in reports of financial mis-selling, where some investors have lost all of their life’s savings.
While the awareness push is multifaceted, incorporating TV and radio advertisements, as well as both digital and newspaper advertising, JFSC Director General John Harris said he was particularly pleased about the Police collaboration.
“The police van is yet another way that we are driving the message home to Islanders and we are delighted that the States of Jersey Police are supporting us. It’s the first time that we, the JFSC, have done a campaign of this nature and if, through the publicity, we can stop just one local investor from losing their life savings then it has been very much worth doing,” he commented.
Detective Chief Inspector Lee Turner described the Police as, “…very pleased to be supporting this important campaign.”
“The consequences of investment mis-selling can devastate lives, and whilst not all instances necessarily step into the criminal arena, we have seen for ourselves in criminal investigations locally the destruction this can cause. Investment mis-selling can wipe out your savings and your future financial security, and perhaps that of your family. If in doubt, check, ask, and then check and ask again until you’re completely comfortable with what you’re doing,” he added.
The campaign has already seen success so far this week, with the financial services regulator reporting that it’s already investigating new cases of potential mis-selling following the publicity campaign’s launch.