The promotional agency takes the view, who better than an Islander to help promote Jersey, “…to inspire new visitors to come and experience Jersey lifestyle for themselves?”
As a result, they are planning shoots all year round, with “…authentic and sincere local characters, individuals and families of all ages, all making the most of the Island’s natural beauty.”

Adam Caerlewy-Smith, Head of Marketing at Visit Jersey said: “Local people are our biggest asset, both in front of the camera and as the storytellers behind it. Working together with a world class local content agency and featuring islanders who are passionate about Jersey, we can capture the heart of what makes Jersey such an awesome destination. It’s an incredibly exciting time to be part of the tourism industry.”
That means they are on the look-out for new Islanders to feature in their promotional material, whether in video or photographs. And all they need are enthusiastic Islanders who love their home and are happy to promote it.
Sarah Cilliers from The Observatory, which is Visit Jersey’s content agency, explains: “We’re looking for couples from 25 to 65 with a spirit of adventure and active families with a real zest for life from parents and children right up to grandparents. You’ll need to have good availability for photoshoots and film capture, be comfortable in front of a camera and enjoy immersing yourself in Jersey life with a fun team of visual storytellers.”
If you and your family would like to be considered to feature in those promotional videos and photographs, contact [email protected] to be added to the list of models