Guernsey Cricket has rebranded its evening league competition with the ‘Headway T20 Surge’ forming part of “an innovative and sustainable sponsorship model”.
The new model will “shape the future of cricket partnerships in the island”, said Guernsey Cricket.
It means the competition, formerly known as the Evening League, is now operating under the Headway T20 Surge banner across all four divisions, with the EL2 and EL4 cup competitions also adopting the new branding.
The new model was developed in collaboration with members of the Domestic Cricket Committeeof the Guernsey Cricket Board, bringing together multiple sponsors contributing smaller individual amounts into a central sponsorship fund.
The naming rights for the competition were awarded to charity partner Headway to ensure meaningful community impact sits at the heart of the initiative, said Guernsey Cricket’s Chief Operating Officer.
Richard Headington said they are all extremely grateful for the innovation and drive that the DCC have brought to this project.
“We are absolutely delighted to launch the Headway T20 Surge and to welcome Headway for the 2026 season as our first charity partner in this competition.
“This new hybrid sponsorship model is a significant step forward for Guernsey Cricket. It allows a number of partners to come together collectively to support the game, whilst ensuring that financial benefit is delivered to a charitable organisation that makes a real difference in our community.
“We hope this will become a blueprint for future sponsorship arrangements across our competitions.”
Philippa Stahelin, Executive Director of Headway, added: “We are incredibly grateful to Guernsey Cricket for this opportunity. The Headway T20 Surge will not only raise awareness of the work we do supporting individuals affected by brain injury but also connect us with a wide and engaged community across the island.
“Partnerships like this are vital in helping us continue to deliver our services, and we are excited to be part of such an innovative and inclusive initiative, especially as this year is our 20th anniversary of supporting islanders. We receive no States’ funding, so this initiative is so important to enable us to continue our vital work.”
Carl Brooks, Chair of the Domestic Cricket Committee of the GCB commented: “This model demonstrates what can be achieved when the local business community comes together. By combining contributions, we’ve been able to create something that not only supports cricket but also delivers genuine social value through our partnership with Headway. It’s a model we believe can grow and evolve in the years ahead.”