Guernsey-based digital marketing agency Clicksmith has announced a new partnership with Position Digital.

The London-based SEO and GEO firm is hoping to bring “cutting-edge AI search visibility services to businesses across Guernsey and Jersey”.

A spokesperson said the partnership would bring together Clicksmith’s knowledge of the Channel Islands and Position Digital’s “technical expertise in search and AI optimisation” so local businesses can “gain a competitive advantage” in a rapidly changing online-world as people increasingly turn to AI tools like ChatGPT, Gemini and Perplexity.

The partnership promises to give Guernsey and Jersey businesses the ability “to improve their visibility” on both traditional search engines and AI search tools.

Clicksmith is already “a leading digital marketing agency”, whose entry into GEO services, it said, will “future-proof clients’ digital marketing strategies”.

George Bett, Managing Director of Clicksmith, said: “The way people search for information online is changing rapidly. Businesses that adapt early will be best positioned to benefit.

“By partnering with Position Digital, we’re giving local businesses access to specialist expertise and technology that would otherwise be difficult to access from the Channel Islands.

“It’s an exciting opportunity to help our clients stay ahead of the curve and ahead of their competitors”.

Sean Begg Flint, Position Digital CEO and founder, added: “AI search is one of the most significant developments in digital marketing for more than a decade. Businesses need to understand how AI tools discover, evaluate and recommend brands.

“We’re delighted to partner with Clicksmith to bring our technical expertise, proven methodologies and advanced software capabilities to businesses in Guernsey and Jersey, helping them maximise visibility in this new search landscape.”