The Orchard, formerly Orchard PR, has unveiled a new brand identity and refined agency model.
The refreshed proposition has been designed to sharpen its role as a PR-first, strategically integrated partner, building on strong momentum that has seen the agency recognised in PRWeek’s 2026 Top 150 ‘Bubbling Under’ – and as the only Channel Islands agency to be listed.
The Orchard said, at the centre of its approach is ‘Culture Smart’ thinking – an insight-led model rooted in the team’s deep understanding of the Channel Islands market, helping brands navigate local nuance while creating communications that travel, resonate and deliver results.
To support this, the agency has introduced a new structure aligned around client outcomes.
Georgie Vance has been promoted to Head of Client Strategy and Rebecca Lane to Head of Client Delivery, strengthening senior oversight from initial insight through to execution.
Together, they will lead teams across social & digital, content & narrative, creative & production and media & reputation, ensuring a more connected and effective delivery model.
The agency is also launching a partnership with Tom Robertshaw, founder of Pathfinder, a marketing and creative consultancy.
Brooke Kenyon, Managing Director – Strategy & Agency Growth, said: “We are accelerating the momentum we’ve created as an agency. This next phase is about clarity – in our proposition, in our structure, and in the value we deliver.
“We’re recognising the leadership already driving the agency forward and creating a model that gives us a clearer way of working – connecting strategy, creativity and delivery to build the outcomes brands need in today’s noisy attention economy.”
