Guernsey’s fund industry has announced plans to promote the island more effectively in off-island markets.
The Guernsey Investment & Funds Association said it was planning a “coordinated programme of messaging, engagement and practical support for members”.
A spokesperson said GIFA had worked with Guernsey Finance and others to develop “clear, evidence-based materials” including “data insights and case studies for sharing with fund managers, investors and intermediaries”.
GIFA Marketing Committee Member Rebecca Booth said Guernsey’s strengths were “well established, but we need to be better at communicating [them] consistently”.
The strength included “cost efficiency, speed to market and simplicity” compared to the EU and other offshore jurisdictions.
Encouraging involvement
Guernsey was “typically 20%-30% cheaper” for funds than Europe, “delivering significant savings over the life of a fund”, according to GIFA Ex-Co member Katy Hodgetts.
The island has more than $1tn under management, with money “flowing from” more than 120 jurisdictions, GIFA said.
GIFA said it was encouraging “firms across the funds sector” to get involved as it could “strengthen Guernsey’s profile and reinforce its position as the international home for funds”.