The telecoms firm said it has decided to close the store at the Post Office permanently in response to an increase in online sales and the telephone sales hotline which will remain in place.
Sure said it is focusing on the Waterloo store as part of the wider plan to get the high street open and businesses operating in the new normal. All staff previously based at Envoy House will transfer to the High Street store.
Charlotte Dunsterville, Chief Consumer officer at Sure, said: “We recognise the importance of supporting the high street and this strategic move allows us to adapt and invest our resources into the High Street store as well as our online and telephone functions to better meet our customers’ needs.”
For now, the High Street store will operate on appointments only, prioritising vulnerable customers.
To book an appointment, customers will need to call 07781 140005.
Sure’s sales hotline on 01481 757780 will continue to operate after lockdown for those who are unable to visit the store and the firm said it has also doubled the number of advisors working on its webchat for customer queries and customer support is available online, over the phone and via the free MySure app.
Ms Dunsterville said: “Our top priority during this pandemic is that our customers and employees feel connected and safe which is why we would still encourage our customers to visit our website in the first instance before making an appointment in-store.”
Pictured top: The Sure store on the High Street.