Palamon Capital Partners, who bought Feelunique in 2012 for £26million, are said to be investigating a sale of the company.

According to Business Insider, Investment bank Jefferies has been tasked with “explor[ing] options for the business.”

A Feelunique spokesperson declined to confirm or deny whether the company is to be sold when questioned by Express.

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Pictured: The Feelunique website.

“Like all private equity-backed companies, Feelunique is asked frequently about corporate interest in the business.  As a rule, we never comment on this sort of speculation,” they said.

Feelunique, which today stocks more than 500 beauty brands, was founded in Jersey by Aaron Chatterley and Richard Schiessl in 2005. 

Although they sold on the business five years ago, the pair remain shareholders and members of the board. 

This year, the company is forecasting sales of £100million after enjoying record-breaking sales across Black Friday and Cyber Monday. During the promotion, more than 400,000 products were shipped to 83 countries.

While predominantly an online business, the company still hold fixed premises in Jersey – two beauty stores and a hair salon.

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Pictured: Aaron Chatterley, one of the Jersey-born founders of Feelunique.

It is unknown at this stage how a sale might affect these branches.

The news of the potential sale comes after Express revealed earlier this year that six jobs were to be lost as Feelunique decided to relocate some of its business out of Jersey.

Chief Operations Officer Jim Buckle cited a lack of on-island expertise in online retailing as one of the reasons behind the move.

He confirmed at the time, however, that the beauty e-tailer remained “committed to Jersey.”