The French beauty giant, which is owned by luxury goods group LVMH, bought Jersey-founded online cosmetics retailer FeelUnique last year.
This week, it has been confirmed that a brand switchover will be happening next week.
Cosmopolitan reported on Friday that the FeelUnique website will be replaced by a dedicated UK Sephora site, bringing online shipping to the UK for the first time. Any points built up via FeelUnique Rewards will be transferred to Sephora.
The magazine added that Sephora’s first official UK store will open in Spring 2023 and that both of Jersey’s physical FeelUnique stores – based on the St. Helier high street and Les Quennevais “will also become Sephora stores, timing TBC”.
On Tuesday, a planning application was put forward to update the signage at FeelUnique’s St. Brelade premises to reflect Sephora’s iconic black and white striped branding.
Pictured: Documents submitted to Planning provide a first look at Sephora’s proposed façade in its western store.
The proposals, which have been assessed as ‘minor’, remain before Jersey’s Planning Department for a decision.
FeelUnique was founded in Jersey by Aaron Chatterley and Richard Schiessl in 2005. In 2011, the business bought Au Caprice on King Street.
Palamon Capital Partners then bought 56% of the business in 2012 for £26m.
In 2017, they were said to be investigating a sale of the company.
Pictured: Aaron Chatterley, one of the Jersey-born founders of FeelUnique.
The opening of the new stores will mark the first time Sephora has had physical stores in the British Isles for more than 20 years.
