Jewellery business Hettich has announced a “new era” with the opening of its new flagship store at 2-4 King Street.
It’s celebrating 125 years in business, all of which were spent in the 1 King Street store.
The landmark building in which Hettich now operates has laid empty since the closure of Burton in 2020. It has since undergone significant restoration ahead of Hettich’s move into the premises.
The jewellers said it honoured the building’s history with a new interior and an “art deco style” across its showroom to reflect the original 1930s architecture.
It added that the opening of the new premises marks the start of an “expansion programme” and a “new chapter” for the Hettich family business.
Managing Director, Jeffrey Chinn, said he was “excited about the next big step”.
“Our new building is going to deliver a level of customer service excellence that has never been seen in Jersey.
“The ground floor will be dedicated to Patek Philippe and Rolex, which will have its own VIP area, complete with service centre and bar, and the first floor will have a beautiful jewellery showroom featuring some exciting new brands.”
Hettich will continue to operate at the 1 King Street site, which will also get a “gentle refit” in the future.
“We love our existing building, but we have outgrown it, and it simply does not have enough space,” Nick Chinn, Director and brother of Jeffrey, explained.
“However, it would be impossible to say goodbye to 1 King Street as it has been home to four generations of our family.”
Hettich highlighted the closure of many shops in Jersey’s town centre, adding that the Chinn family are “passionate about investing in the high street and enhancing Jerseys retail offering”.
Jeffrey said: “We are confident in the future of St. Helier as a vibrant destination and Jersey as a beautiful island. Hettich is particularly honoured to have such a special place in the retail industry here.
“We can’t wait to welcome everyone to our new store – we’re sure the community will find it quite spectacular.”