“Landmark modernisation” of the island’s intellectual property law could benefit Jersey-based brand owners and business leaders planning on expanding into international markets, according to a local lawyer.
The regime was updated after legislative changes were approved by the States Assembly.
Under the new legislation, Jersey brand owners are now able to secure trademarks directly in Jersey, without having to go through the UK first.
The new law also establishes an IP Registry under the remit of the Jersey Financial Services Commission (the JFSC).
Jersey’s legislation is now more aligned with international standards – with the changes possibly helping the Island to streamline protection routes and eliminate dependency on UK trademark registrations.
The law change will come into effect in the second half of 2026, with the Madrid Protocol, the Patent Cooperation Treaty, the Hague Agreement and The Nice Agreement expected to be extended to Jersey by this time.
Put together, the package of new and extended IP treaties will provide Jersey with direct access to the International Registration System.
Foreign businesses will be able to designate Jersey directly when seeking international trademark protection.
Danielle Newton, associate at international legal and professional services firm Ogier, said the changes “will ensure Jersey is positioned to support innovation and attract business by providing robust mechanisms for the protection, registration and management of intellectual property rights”.