Gary Kelly has joined from the Liberation Group where he headed the marketing department for four years.
Jim Purkiss, Islands Director, said that Mr Kelly was joining “at a very important time for the company.”
Mr Kelly added: “Islands is a premium brand in the Channel Islands and I am very excited to be joining the firm at this time.
“Islands is dynamic and very people focused, and the business environment and vision for the company is something I am looking forward to bringing to life for our customers and staff.”