Visit Jersey has announced the appointment of two new Non-Executive Directors to its board.
Matthew Jones and James Hooker will replace Martin George, who has now taken on the role of Chair at Visit Jersey, and Patrick Burke, who will be retiring by rotation following years of valued contribution to the Board.
Their new roles will be effective from 1 August 2025.
Mr Jones is the owner and director of The Moorings Hotel & Restaurant in Jersey, which he runs with his wife, Iselin. The Moorings is the first and only Mr & Mrs Smith hotel in Jersey and was listed in the MICHELIN Guide in 2025.
Visit Jersey says he has a “deep-rooted passion” for hospitality and is “committed to delivering exceptional guest experiences” that celebrate Jersey’s food, culture and natural beauty. He brings “hands-on industry insight” to his role as NED, and a strong belief in the Island’s potential as a world-class destination.
Mr Hooker is Chief Financial Officer of Somerston Capital, overseeing the finance and operations of Somerston Group’s direct investments in the UK and Europe – including the Castlebridge Hospitality group of IHG-branded hotels across the UK and Spain. He is also a director of the group’s hotel management company, supporting the executive team.
James is a chartered accountant and brings expertise in transaction and risk management, financial analysis and stakeholder reporting. He previously worked in restructuring with Deloitte in the UK and KordaMentha in Australia. He holds a BSc in Economics from the University of Nottingham and is a member of the Australian Restructuring and Insolvency Association.
“I am delighted to welcome Matthew and James to the Board. Both bring valuable experience, fresh perspective, and a deep understanding of the tourism and hospitality landscape,” said Visit Jersey Chair, Martin George.
“Their insight will be instrumental in helping Visit Jersey deliver impactful, long-term value for the island. On behalf of the Board, I would also like to thank Patrick Burke for his years of service and dedication, which have made a lasting contribution to Jersey’s visitor economy.”