Recently-rebranded communications agency The Orchard has launched a partnership with the founder of a marketing and creative consultancy.
Formerly known as Orchard PR, the agency will be working with Tom Robertshaw of Pathfinder.
The Orchard stated that Mr Robertshaw, who has over 20 years’ experience across agency, client-side and board-level marketing, will play a key role in building and strengthening the firm’s “creative capability”.
It added that he will bring “senior strategic input, creative challenge and an external perspective to campaign development”.
“This partnership enhances the agency’s ability to deliver end-to-end strategies, blending earned media with broader creative and communications disciplines.”
Jersey is a market built on relationships, reputation and trust, which makes culturally intelligent communications incredibly important
Laura Morel, business development and account director at The Orchard
Established in 1996, The Orchard was acquired through a management buyout by Chris Chilton and Brooke Kenyon in 2017.
The agency operates across Guernsey, Jersey and the UK, and was recently shortlisted in the PRCA DARE Awards.
Alongside the new partnership, it has announced that it has adopted a new structure “aligned around client outcomes”, including strengthened senior oversight.
Laura Morel, business development and account director at The Orchard, said: “Jersey is a market built on relationships, reputation and trust, which makes culturally intelligent communications incredibly important.”
She continued: “As The Orchard continues to grow its presence here, this refreshed proposition gives clients a clearer sense of what we bring to the table; strategic thinking, strong local insight and connected delivery that helps brands stand apart.”
