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"Extensive" market research to shape Jersey Post's future

Tuesday 22 February 2022

"Extensive" market research to shape Jersey Post's future

Tuesday 22 February 2022

Jersey Post is this month launching two "significant" market research surveys to help review its current services and shape its future ones.

All households will this week receive an annual customer service survey asking for feedback on services over the past 12 months.

The survey, which can also be completed online, finishes on 11 March.

Next week, 300 randomly selected individuals and 150 businesses will be asked to participate in a more detailed telephone survey, which will contribute to competition regulator JCRA's postal review taking place this year. It will touch on: current postal habits, perception of Jersey Post, consumer and business needs, sustainability and likely future behaviour trends.

“We have seen a huge change in how we live our lives, personally and in business over the past 48 months,” explains Jersey Post’s Chief Executive, Tim Brown.

“As well as hearing the thoughts of Islanders on how we are performing as a business, through our all-island household survey, we are also launching a more detailed follow up telephone survey that will delve more deeply into what our customers need from their postal service. The findings of both pieces of work will be invaluable in helping benchmark our ongoing performance and highlighting where our priorities should be to develop a leading postal service that meets future needs."

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