John Keenan, Chair of RaceNation said: “Having known Will since his Team GB days, it’s been a pleasure to watch his journey from driving a bobsleigh at breakneck speed to driving our sports technology business. Since joining, his skill and determination has made a marked impact, not only at RaceNation but in the industry as a whole. By integrating various industry firsts into the RaceNation offering, it’s little wonder RaceNation is growing so rapidly. Will is the perfect ambassador for the business as he leads RaceNation’s continued growth in the UK and expansion into international markets.”

Mr Golder added: “As RaceNation continues to build an industry leading offering, it’s a pleasure to be appointed CEO. I look forward to working with our amazing staff and clients in building a first class offering available to any events of any size, while continuing to support charities in maximising their fundraising through difficult times.”