Jersey Opera House screenings win "Grand Prize"

Friday 31 January 2014

Jersey Opera House has been recognised by London’s National Theatre for the marketing of its screenings.

The National Theatre approached all 250 UK cinemas and theatres, which broadcast its productions, and asked them to present their marketing campaigns for the forthcoming screenings of Coriolanus and War Horse. Jersey Opera House was chosen from all the entries as a "Grand Prize" winner for its marketing plans.

Jersey Opera House Theatre Director Jasmine Hendry said:  “It’s excellent news for us and a great accolade for the team’s hard work.  Our audiences for the National Theatre Live screenings continue to grow in popularity with many selling out, such as The Audience starring Helen Mirren, and our forthcoming screenings of War Horse.  These screenings are a wonderful way for islanders to access world-class theatre on their doorstep at a fraction of the price and more and more people are taking advantage.”

A spokesperson for the National Theatre said: “Everyone at NT Live would like to say a huge, and very heartfelt, thank you for all of your effort in putting these marketing plans together. They were of wonderful quality and contained some tremendous and creative ideas. It’s thrilling to see how much passion you have for our broadcasts, and that you are reaching out not just to our loyal audiences, but to brand new ones on a continual basis.”

The National Theatre screenings are enjoyed by more than 1.5 million people at 500 venues around the world.