Select a region
A new international sports content company has been set up in Jersey to fill the growing need for engaging video content across a range of sports’ governing bodies.
3Ci Sport is the new sister company to 3C International Limited (3Ci), which is fully owned and managed by TV professionals Phil Bouchard and Tom Killick.
3Ci previously worked with sports with governing bodies. In 2016, the company was selected by the International Cricket Council (ICC) to provide online video coverage at World Cricket League tournaments in Jersey and Los Angeles. 3Ci’s relationship with the world’s governing body for cricket grew into contracts with ICC Europe and ICC Americas. New projects included production at international cricket events in Holland, Scotland, South Africa, Uganda, Toronto, Canada and the USA. More recently, the team at 3Ci filmed the Women’s Cricket World cup Qualifier in Bangkok and worked closely with USA Cricket on tour in the UAE and Oman.
Pictured: The 3Ci crew on location with USA Cricket in LA.
3Ci Sport has now been set up with the sole purpose of servicing sport industry clients, separately from an existing corporate client base.
Phil Bouchard, 3Ci Sport’s Business Director, commented: “Video content is the most dynamic and engaging way to connect with sports fans and 3Ci Sport will focus on producing material for our client's social media channels where much of the content is consumed and where the conversation with fans can be driven. 3Ci Sport is a natural evolution for the 3Ci team, we remain commi]ed to our corporate clients under 3C International and will recruit accordingly to service our sporting contracts under 3Ci Sport.”
Tom Killick, 3Ci co-founder and Creative Director, added: “By being embedded closely with the players and staff at USA Cricket we are able to deliver high-quality content bursting with brand values. We’ve created a massive library of material and evolved with USA Cricket in a new brand roll out which included us animating their new logo and producing other TV graphic assets. It’s an exciting time as we seek to grow the level of work with USA Cricket and the ICC globally as well as introduce new sports into the mix.”
Pictured: 3Ci crew on location with ICC and Cricket Oman.
3Ci’s corporate clients with an involvement in sport will see those elements of production transferred over and handled by 3Ci Sport. The official videos for the Standard Chartered Jersey Marathon, Accuro Jersey Triathlon, Round Island Challenge and Durrell Challenge will be produced by 3Ci Sport alongside two White Collar Boxing events, Live Channel Islands Surfing and sponsors’ content at the Isle of Man TT Races.
Comments
Comments on this story express the views of the commentator only, not Bailiwick Publishing. We are unable to guarantee the accuracy of any of those comments.