RaceNation launches mass participation events venture

Tuesday 06 October 2020

RaceNation has partnered with Immortal Sport, a mass participation events company with events across the UK including the Exmoor Triathlon Weekend, Salisbury Half Marathon and Lemur Loop, to launch RaceNation Events.

The move will see previous Immortal Sport Directors Jody Foy and Lucy Ridout take up new roles with RaceNation Events.

Jersey-based RaceNation previously announced a partnership with The National Running Show and findarace.com to offer event organisers opportunities to improve their promotion.

The pandemic has also seen the sports company launch an Event Protect and Refund Protect' service, as well as a virtual events feature.

RaceNation Director Will Golder added: “We have been doing everything we can to support the industry we so critically want to see back on its feet. Having worked with the incredible guys at Immortal Sport for years we know how good they are and how amazing their events have been.

"When seeing their events cancelled, I wanted to come up with a solution that could immediately help them, but also benefit any other event director or business in the UK that needed support too. By combining their experience with the foundations of RaceNation, we’re delighted to be entering a new chapter with RaceNation Events and look forward to forging a long-term partnership with them and other events.”

"...We have managed to combine two incredibly strong teams with the funding and security that we can deliver the same great Immortal Sport events for 2021 and for years to come," Ms Foy and Ms Ridout said.

"It means so much to us that we can continue doing what we love. We know just how much time and dedication it takes to get to the start line, and just like our entrants, we are ready to get back to racing.”