The Tourism Shadow Board’s Report was unveiled and wholeheartedly supported at the JHA’s Annual General Meeting in March 2014. Following on from this, Visit Jersey became fully operational from Monday 30th March 2015, as a wholly independent, grant-funded body that has subsumed activities previously undertaken by Jersey Tourism.

As Visit Jersey enters its second year, with a Destination Plan for Jersey, published at the end of 2015 supported by robust research undertaken during 2015. Work is now underway to implement a marketing strategy, which at the heart of it includes a key project for “Brand Jersey” combined with the continued focus of the importance of working closer with all areas of the hospitality industry to deliver all recommendations within the Destination Plan to create a great customer/visitor experience.

The JHA President, Ian Barnes, said: “We are delighted to welcome Adam as our guest speaker and look forward to hearing how things are progressing with the 2016 marketing strategy after a busy first year of operation for the Visit Jersey Team and how as an industry we can continue to support Visit Jersey in their plans.”

As Head of Marketing for Visit Jersey, Mr Caerlewy-Smith is responsible for developing and implementing Visit Jersey’s brand and marketing strategy. He and his team work in partnership with the tourism industry, delivering campaigns and promotions to develop the Island as a tourist destination and achieve growth in its target market.

Prior to joining Visit Jersey in June 2015, his marketing career spanned a range of industries, including telecoms, professional services, technology and consumer durables. Over the past 15 years he has built a wealth of experience in brand & marketing management, campaign planning and business development. More recently, Mr Caerlewy-Smith was Digital Strategy Director at a full services marketing agency, communicating and amplifying client brands through digital platforms.