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Media Release

Sure helps 650 children stay safe with production of new video

Sure helps 650 children stay safe with production of new video

Friday 23 May 2014

Sure helps 650 children stay safe with production of new video


MEDIA RELEASE: The views expressed in this article are those of the author and not Bailiwick Express, and the text is reproduced exactly as supplied to us

HUNDREDS of Year 6 children will learn vital information about safety in a new video sponsored by Sure.

Each year the Safety Calling Challenge involves all 10 and 11-year-old school children attending half-day safety workshops organised by the Guernsey Child Accident Prevention Group.

During the workshops they are shown a video about making an emergency 999 call. Sure has given £5,000 to cover the costs of shooting a new video as the old version had become dated and was no longer usable.

Yvonne Le Page, chairman of GCAPG and Health Promotion Manager, thanked Sure for its support.

‘We know just how effective Safety Calling is at getting the right messages across to children. But our video had become a little old fashioned and the last thing we would want is to lessen the impact on the children. This financial support from Sure has enabled us to get Joy’s to shoot a fresh, up-to-date version that will hopefully get through to these children the importance of making an emergency call,’ said Miss Le Page.

‘We’re very grateful to the emergency services who took part in the filming and helped us make sure it was as realistic as possible.’

The scheme, which has been running for 17 years and has been validated by RoSPA, has helped deliver vital safety messages that may, ultimately, save children’s lives.

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Sure helps 650 children stay safe with production of new video/ 2

Members of the Child Accident Prevention Group staff the scenarios and the children have twelve minutes at each scene.

The key themes for this year are:

• Fire safety
• Internet safety
• Safety in and around the home
• Road and cycle safety
• Water safety
• First aid
• Garden and beach safety

During four of the scenarios, children are also given the opportunity to make real 999 calls to the operators at Sure. Each child will also be given a Safety Calling activity book along with a Sure drawstring bag containing goodies including a pair of Sure sunglasses.

Sure’s chief executive, Eddie Saints, said anything to help children learn about the importance of safety had the company’s full support.

‘As handlers of all 999 calls in Guernsey we know at Sure just how important it is for children to know all they can about safety and making emergency calls. Every year hundreds of youngsters end up at the Accident and Emergency Department and if we can help reduce these numbers by helping to provide information they can relate to, then that can only be a good thing,’ said Mr Saints.

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