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£35k to get islanders Christmas shopping in town

£35k to get islanders Christmas shopping in town

Tuesday 24 November 2020

£35k to get islanders Christmas shopping in town


The Government has injected £35,000 into town’s Christmas preparations in a bid to get islanders out and about shopping locally.

The incentives the money from the Economic Development Department will support include ambient background music, screens spreading Christmas cheer, assistance for Thursday late night shopping, pop-up shops and umbrellas available for the colder winter nights.

Late night shopping on till 21:00 will be happening every Thursday until 17 December, and pop-up shops from the likes of Jersey Cupcakes and Aide de La Herrán Jewellery will be located around town.

Events from street entertainers and a wreath workshop will also be taking place across the period.

elveschristmasstreetentertainer.jpg

Pictured: Street entertainers will also be out and about in town throughout the festive period.

Economic Development Minister Senator Lyndon Farnham said: "It’s important that we support retailers as we enter the most important trading time of year for them. Creating a vibrant town centre will help encourage Islanders to continue to support local businesses and, as a result, help retain Islanders’ jobs. I am pleased to be able to provide this financial support and would like to acknowledge the excellent work of the Town Centre Team."

Town Centre Manager Vicky Trehorel commented: "We were very happy with the response, in that people were forthcoming in endorsing ideas such as music in the town centre and local producer pop-up stalls in place of the usual Simply Christmas Market."

St. Helier's Constable, Simon Crowcroft, added: "As we all know, it is more important than ever that we support our town centre. Shopping local, supporting our Jersey retail and hospitality businesses is something we all need to do.

"My team at the Parish, with the support of our government, and in conjunction with our local businesses, is working hard to make this year’s Christmas shopping in town a safe, vibrant, and enjoyable experience."

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Posted by Jon Jon on
I got excited,I thought we were getting non free money again like October,somehow I don’t think that’s going to attract people into shopping in town,Jersey post I’m told is extremely busy with packages.
Posted by Keith Marsh on
Until Jersey shops can stock a wider range of goods at more competitive prices, the town will not succeed in getting people to abandon the Internet.
It needs more than just street entertainers and music.
Posted by Private Individual on
If at all possible could the government please stop spending taxpayers' money on rubbish.

Here are the reasons people do not want to shop in town.

1. NO PARKING
2. NO PARKING
3. NO PARKING
4. NO PARKING
5. TOO EXPENSIVE
6. CHEAPER TO BUY ONLINE EVEN WITH GST ADDED
7. MORE CHOICE ONLINE
8. COVID 19 RESTRICTIONS EVERYWHERE YOU GO
9. ABUSIVE NOT INTERESTED SHOP STAFF.
10. NOWHERE TO PARK ( I CAN'T WALK TO ST OUENS CARRY 4 BAGS OF SHOPPING )

So if there was any doubt as to why people shun town please states member, read the above and do something about it.

Happy Christmas!
Posted by Scott Mills on
Are the umbrella's free. I've lost mine. Honestly, they have no idea of how to entice people, 1 night late night shopping....whoopsy!!! 2 bouncing elves...pathetic as usual. I know we in restrictions....but honestly the town looked better 50/60 years ago. Internet way more produce to select from and cheaper, hence why post can't cope. Most people in regular years go to UK to shop for same products cheaper (including Jersey milk), and savings they make pay for a nice little weekend get away. Stop ripping off your customers and start moving out of town, with astronomical rents!!!! that's where the problem is. Walked through king street other night, and even the paving looks tired and old. Jersey has lost it's supposed innocence and identity. Can't wait for the manger to be rolled out in royal square, same one that's been there since I was a kid back in the late 70's and 80's. Why not have santa near it, perhaps Charlie Parker can volunteer. Or has he left the island yet????? no one seems to know
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