Men aged 45 and over are being offered prostate MRI scans for £99 as part of a new awareness campaign launched in Guernsey.
First Contact Health is offering the discounted scans to the first 50 people who book, following a previous initiative in 2024 which saw nine of 50 men referred for further investigation.
One of those men was subsequently diagnosed with prostate cancer.
The private healthcare provider said the new campaign, launched for Movember, aims to encourage more men to take their prostate health seriously and start conversations about potential risks.
Around 83 men are diagnosed with prostate cancer in Guernsey each year, while an average of 11 people died from the disease annually across Guernsey and Alderney between 2022 and 2024.
One in eight men in the UK will be diagnosed with prostate cancer during their lifetime.
MRI scans available without GP referral
First Contact Health operates an MRI scanner at its Lower Pollet clinic in St Peter Port, which it says can produce detailed images of the prostate and surrounding tissue.
The non-invasive scans take around 30 minutes and do not require contrast dye. Images are reviewed by specialist radiologists, with reports sent to patients’ GPs for follow-up where appropriate.
Medical Director Ranjan Vhadra said the previous campaign had demonstrated the importance of raising awareness.
“Of the 50 men scanned, nine required further investigation, and one was subsequently diagnosed with prostate cancer.
“Having advanced MRI technology available here in Guernsey allows us to provide detailed diagnostic imaging that can help clinicians make informed decisions about further investigations.
“We want to encourage men to take their prostate health seriously but also encourage their partners and families to start those conversations. Sometimes a little encouragement from someone close to you can make all the difference.”
The £99 offer is available to men aged 45 and over, with no GP referral required to book.
Partners and family members can also arrange appointments on someone’s behalf. The offer covers the MRI scan only.
To book, call First Contact Health on 01481 722999 or email guernsey.reception@firstcontacthealth.com.
