Guernsey’s new Visitor Information Centre has opened in the Market Building, with a small herd of Guernsey cows invited to attend along with the Lieutenant Governor.
His Excellency unveiled a plaque celebrating the island’s special bond with America – which was originally gifted to the people of Guernsey in 1960 by a group of American friends, commemorating the first arrival of Guernsey cattle into the United States in 1840.
The plaque sits at the entrance to the visitor centre which has opened in the Market after moving out of the former States building on the North Esplanade, which is to be converted into a Victor Hugo Centre.
President of the Committee for Economic Development, Deputy Neil Inder, said the move to the Market has been planned to benefit all users.
“This move presented the opportunity to breathe life back into an important building in the heart of St Peter Port. The new location is convenient, easy to signpost to, with a prominent, visible shop front and will provide a more engaging experience for visitors. It will, of course, also increase visitor footfall into the Markets area, presenting the opportunity for retailers to benefit.”
The Visitor Information Centre’s new home has been renovated with seating re-instated along the original window before staff moved in.
States of Guernsey’s Lead Marketing Officer, Zoe Gosling, said extra care was taken to retain the integrity of the building and the history that it embodies.
“Our new location will allow us to welcome visitors more effectively and efficiently, ensuring they have the best possible experience. The Market Square is returning to being a great community hub and, with increasingly more businesses moving into the area, events taking place and the George Crossan Gallery upstairs, we will be perfectly positioned in the middle of all this activity, which is great for visitors. This move is part of our ongoing commitment to enhance customer experience and provide better access to our services. Please pop in and visit us the next time you’re passing.”
While the Market Buildings were being renovated ahead of the visitor centre reopening it was decided to reinstall the American plaque, which had been removed from public view during the wider renovation of the whole market when it went under private control earlier this century.
Marco Ciotti, Secretary and ADC to the Lieutenant-Governor, found it and, with the help of the Guernsey Dairy, Priaulx Library and Royal Guernsey Agricultural and Horticultural Society (RGA&HS) he researched its history.
When the plaque’s historical importance was confirmed it was decided that it should be relocated to the new visitor centre.
It is now displayed alongside an information board explaining its historic significance and the connection between Guernsey and America.
The plaque
The origins of the plaque trace back to the American author Alfred Campbell, who was inspired by his time in Guernsey in the 1930s.
During the German Occupation, American Guernsey cattle breeders feared for the survival of the island’s celebrated breed and established the American (Island Memorial) Gift Fund to support local farmers in restoring the number of livestock lost during the German occupation. This effort culminated in a generous donation of US$22,294 in 1947, equivalent to almost US$315,000 today.
Bill Luff, President of the RGA&HS, said: “This plaque is more than just a marker of history; it is a symbol of friendship, resilience, and the shared agricultural heritage between Guernsey and the United States. We are delighted to see it restored to a place of prominence where future generations can appreciate its significance.”
Robin Alden, Executive Secretary of the American Guernsey Association said: “We are proud of our deep roots in connection with the Royal Guernsey Agricultural & Horticultural Society and our shared mission of preserving and advancing the Guernsey breed. We thank the Society and the people of Guernsey for bringing this fine golden breed to the United States and look forward to our continued collaboration for years to come.”
To mark this special occasion on 11 April, Guernsey farmer Robin Jamouneau was asked to bring along a few of his Guernsey calves.
Guernsey Dairy was also present, offering fresh milk as a refreshment.
The plaque unveiling coincided with the visit of the first scheduled cruise ship of the season, which was carrying passengers from the USA.