Aurigny and Visit Guernsey are working together on a new joint marketing campaign ahead of this year’s summer season.
Aimed at increasing visitor numbers to the Bailiwick, the campaign is focused on telling other people that coming here is “The Simplest Way to Feel a World Away.”
The campaign is focused on providing an easy option for those looking to disconnect in a quiet island environment.
The airline says that it has over 250,000 inbound seats available this summer, and will be operating from 12 airports across the British Isles, France, and the Republic of Ireland.
Several airports, including Manchester, Edinburgh, Birmingham, and Exeter, are also providing commercial support for the initiative.
A new advertisement began airing on ITV1 at the start of the month, and through that Aurigny expects to make more than “25 million ad impacts” across the UK, specifically targeting travellers who might be looking for alternatives to traditional holiday destinations.
The organisations have jointly claimed they’re building on previous success, with advertising efforts last year using “linear television” driving a “9% increase” in searches for flights on the Airline’s website, and “complementary digital activity” contributing to an increase in inbound bookings.
Sam Talbot, Head of Marketing for Aurigny, described the relationship with Visit Guernsey as a “recipe for success”.
“Having a national airline working in close partnership with a national tourism marketing organisation is a rare combination, and one that provides a strong recipe for success – something clearly demonstrated by our 2025 results.
“We see Visit Guernsey as an extension of our own team, united by a shared ambition to deliver for the islands.
“Together, with Aurigny’s significant capacity across key markets in the British Isles and Europe, and our collective understanding of the destination, our audiences, and our data, we are optimally placed to achieve great things for Guernsey.”
Zoe Gosling, the Head of Marketing for Visit Guernsey, noted that working together allows the destination to compete more effectively in a crowded market.
“Working collaboratively with carriers is the most impactful and cost-effective way for us to reach as big an audience as possible.
“This partnership with Aurigny allows us to tell a stronger story about the Islands of Guernsey, showcasing how connected and vibrant our destination truly is for visitors.”
“As a small, albeit very special, destination competing in a large, crowded market space, working together makes sense. This approach also ensures we retain a strong and supportive relationship with our key partners.
“Promoting the destination and Aurigny’s network of flights in tandem is increasingly our preferred approach: not only do we get a better return, but it maximises the impact we can make – and it is simpler for the consumer to make a booking.”