The Government has spent more than £8,000 in the past two years on research and campaigns warning young people about the risks of vaping.
Figures show that the Health Department spent £1,920 in 2024 and £6,333 between January and July this year.
The campaign, which has run across social media, focused on the unknown long-term health effects of vaping and its immediate side effects.
Recent Instagram posts feature bright red devices labelled as a “red flag”, with blunt messages such as: “Safer than smoking. Doesn’t mean safe”, “Not knowing the long-term health effects of vaping” and “Most young people don’t actually vape. Doing it to fit in?”
Other posts show the impact of vaping. One shows a footballer doubled over, coughing with the caption: “Vape cough hits hard, huh? Don’t let a vape slow you down. Ditch it. Feel better.”
Another depicts a student unable to concentrate on studying, with the line: “Mate – it’s the vape – you’re addicted man! Time to call it quits.”
The initiative follows data showing that more than half of islanders aged between 16 and 34 had used e-cigarette devices at least once.
Single-use vapes were banned earlier this summer, and ministers have confirmed that proposals for a tax on vaping products will be included in the next Government Plan.
