A social media influencer from Jersey has been featured on one of the most famous advertising billboards in the world.
Laila Paul is currently appearing on the ‘Piccadilly Lights’ billboard in London as the face of a French skincare company Caudalie.
The 24-year-old social media star shot to TikTok fame after a video filmed at her mother’s aesthetic clinic in Jersey went viral.
Laila is now one of the British Isles’ most successful content creators in the make-up and skincare industry, boasting over 2 million followers and over 75 million likes on TikTok.
In a post on social media, the influencer said it was “such a special day” and she was “beyond thankful”.
“Can’t believe I was on THE billboard at Piccadilly!” she wrote.
Laila also thanked the Caudalie team for “making [her] dreams come true”, adding: “Little me would have never believed it.”
@lailapaul7 My ✨glow ✨routine with @Sculptedbyaimee #skincare #asmr ♬ original sound – Arthor • ✭Sandy’s grandson✭
The Piccadilly Lights billboard is one of the most famous advertising locations in the world, with an estimated 100 million people seeing the screen every year.
The cost of advertising on the 783.5m2 screen starts at £250,000 per week.
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Laila previously sat down with Express to chat about about the highs and lows of her accidental journey to becoming a TikTok star – from dealing with school struggles and social media threats, to mingling with celebrities in LA.